The Swedish Market
International markets have always fascinated me. I specialize in the Swedish market, where I have gained hands-on experience with its dynamics, business culture, and opportunities. I am currently conducting an internationalization study for a client targeting Sweden – work that combines an analytical approach with concrete action recommendations.
An in-depth look at the target market: market size and growth prospects, key trends, customer segments, and competitive landscape. I identify opportunities and risks so you can make decisions based on facts.
Identifying potential customers and partners, mapping sales channels, and providing concrete recommendations for market entry. I build a clear picture of who you sell to and how to reach them.
Support for entering the Swedish business environment: cultural nuances, adapting business models to local expectations, and establishing early-stage partnerships and contacts. I help you start on the right foot.
My prior experience with the Swedish market comes particularly through organizing leisure events, many of which have been art events and small-scale festivals held in Sweden. This sparked my interest in Sweden from a business perspective as well, and I have applied this expertise in freelance projects over the years. I am currently executing a comprehensive internationalization project at a start-up company.
I combine an analytical approach with practical understanding of the Swedish market. My work is based on data and thorough research – not assumptions. My goal is to create a clear path to market for you: understanding your starting point, concrete steps forward, and a realistic view of what success requires. When expanding to Sweden, you want a partner who knows the terrain.
Contact: helmi.lotjonen@gmail.com